Are you using words that sell in your copywriting?
A common mistake most entrepreneurs make is buying ads or marketing without paying attention to the exact words that sell.
Several coaches have recently told me they feel they must invest in advertising and marketing before they invest in copywriting.
It breaks my heart to see coaches and other entrepreneurs doing this, because more often than not they cannot properly connect with their potential clients. Then they come back to me for help, thousands of dollars poorer and months (or even years) behind where they wanted to be.
It is out of integrity for any marketing or advertising professional or agency to sell pie in the sky plans without carefully considering the WORDS involved. The greatest marketing guru, advertising expert, or software cannot draw the right clients to you if just anything is being put out there in your name.
Most people in marketing and advertising are not skilled copywriters. I’ve met with a few people in marketing and advertising recently on Zoom, and they freely admit this. They say they hope their clients are either good copywriters or hire a good one, but that’s not really their job.
Technically, that’s true — but it’s still out of integrity.
Randomly putting up Facebook ads with cookie-cutter phrases such as “Come get your free consultation with Life Coach Mary Smith” or “Buy 123 Steps to Make More Money as a Coach eBook Today” is only going to cost you unnecessary money.
Putting up a half-hearted sales page, even if a Google AdWords expert gets it in front of thousands or even millions of people, isn’t going to compel someone to choose your product or service.
The words you use are vital — then, and only then — should they be followed by investing in advertising or marketing.
In business, you literally can’t put the cart before the horse; and it’s expensive and emotionally demoralizing to do so!
What’s the solution?
The solution is to either learn how to write the words that sell (better known as copywriting) or hire someone to do it…and someone who is good at copywriting. (There are a lot of people out there calling themselves copywriters who really aren’t, but that’s an entirely different article…)
As we prepare for the New Year, I encourage you to think about ways to improve your own copywriting or consider hiring a copywriter for even a small project that will get you back on the right track in your business. Even something like improving your LinkedIn profile or email opt-in/landing page can do wonders without a significant financial investment.
To learn more about how to improve your copywriting, check out my free eBook 3 Little Known Secrets to Create Words That Sell.
