2 Foreign Language Websites I Can’t Live Without (iTalki and Preply Review)
I’m an American, but I speak fluent Portuguese and a decent level of Dutch, Sranan Tongo, and Haitian Creole (not to mention bits of other languages!) thanks to the foreign language learning websites iTalki and Preply. Not to brag too much, but my Portuguese is now so good I can attend events where that’s […]
3 Questions You Must Answer Before Writing Your Business Book
The term “authorpreneur” has become more common recently. Many entrepreneurs, coaches, consultants, attorneys, psychologists, and other experts are grabbing on to this trend. Writing and publishing a book (whether through a traditional publishing contract or by self-publishing) is a great way to stand out as an expert in your field. But without a good plan in […]
5 Critical Reasons to Stop Procrastinating and Write Your Book Now
A lot of entrepreneurs and experts I talk to really want to write a book, but fall victim to what I call the “someday” syndrome. But with social media algorithms changing rapidly, more people in every niche getting online and tighter wallets in many circles than ever before, it’s critical for those who want […]
3 Red Flags to Look Out for When Hiring a Book or Writing Coach
Writing and publishing a book to increase your visibility, credibility, and market reach is all the rage. But if you don’t know anything about the publishing industry, where do you start? Many people look to hire a book coach. The problem is many are legitimate folks, but some are not. Many of my clients […]
Focus On What You Do, Not How You Do It
Whether you write your own copy or hire a copywriter, don’t focus on the FEATURES of your product or service. Focus on the BENEFITS. I’ll say that again – switch from a FEATURES focus to a BENEFITS focus. What do I mean? Features are things like 3 45-minute coaching calls a month […]
Why Selling a Product or a Service is NOT Like Applying for a Job
Today I am going to reveal what most business owners fail to do when copywriting and why failing to do this will almost always stop you from making the money you desire. People come to me all the time and say, “Stephanie, I have 10,000 people on my email list and everyone says I’m […]
Why Advertising is the Cart and Copywriting is the Horse
Are you using words that sell in your copywriting? A common mistake most entrepreneurs make is buying ads or marketing without paying attention to the exact words that sell. Several coaches have recently told me they feel they must invest in advertising and marketing before they invest in copywriting. It breaks my […]
