A lot of people think with content marketing, you just have to churn out a bunch of content. Basically, get it out there, get it out there, get it out there. And I’m not going to say there is no value to consistently getting content out there. But it’s important to use the right words…and that doesn’t require you to have a ton of writing experience. Actually, a lot of people I’ve worked with who are not professional writers tend to do really well once they know some of these tricks because they’re not sitting around overthinking it.

One of the top secrets that I use in my writing and when I coach people through their writing is to write using a “you” focus. We have all read blog posts, newsletters, sales pages, books, etc. where the writer constantly uses “I,” “me,” “my,” and “mine.” And it can be a turn off, especially if you’re trying to sell a product or a service.

I don’t want you to think that people don’t care about your degrees, your qualifications, and your experience — because they do. But if you’re focusing more on yourself than the other person, it’s really hard to get them engaged with you…let alone interested in buying your product or service.

So, my rule is to use “you” or “your” at least twice as much as “I,” “me,” “my,” and “mine.”

I’ll give you an example.

When you invest in the Create Words That Sell group coaching program, you will learn nine specific ways to increase the number of people who say “yes” to your product or service offer.

To sum this point up, just keeping a focus on “you” and “your” can immediately increase the number of people who are interested in what you have to offer.

Interested in learning more about how to improve your writing? Whether you want help with your sales pages or want to write a book, I’ve helped hundreds of people like you. Drop a comment or click the pink button on this page to apply for a free, no-pressure consultation.